White Collar Prospecting

White Collar Prospecting is a sales development brand founded by Shane Nichols, created to help businesses build stronger pipelines through more focused, intentional prospecting.

Following my earlier work for Nichols & Associates, this project became the next evolution of Shane’s digital presence. The established visual system was carried into the new brand and adapted around a more specialized offering, allowing White Collar Prospecting to feel connected to the original business while developing a clear identity of its own.

The homepage was designed specifically to introduce the new brand, communicate its approach, and guide visitors toward the right services and resources. Across the rest of the website, the existing structure was refined and repurposed to support the new positioning without losing the clarity and consistency of the original experience.

The result is a polished, conversion-focused website that brings White Collar Prospecting to the forefront while preserving the strongest elements of the Nichols & Associates design system.