Aleks Beauty
Brand Identity
Aleks Beauty is a bold, feminine brand identity created for a nail salon business with a confident and stylish personality.
The goal was to design a visual identity that feels glamorous, memorable, and personal to the owner. The final direction combines deep cherry tones, warm neutrals, expressive typography, and a custom AM monogram built from her initials.
The monogram became the heart of the identity. The b from “beauty” was reimagined and rotated to form the m of the owner’s last name, creating a clever connection between the business name and the person behind it. This gave the logo a custom detail that feels intentional, elegant, and unique to the brand.
The result is a rich and confident visual identity that gives Aleks Beauty a strong, recognizable look across her logo, social media, and salon materials.
