Nichols & Associates

Nichols & Associates is a B2B sales consulting brand helping organizations market, prospect, and create warmer business opportunities.

This project began with a full brand identity refresh and expanded into a custom website design that brings the new visual direction to life online. The goal was to move the brand toward a more polished, confident presence — one that feels professional and strategic, but still memorable enough to stand apart from the typical corporate consulting look.

The final brand direction pairs deep twilight with a bright amber accent, clean typography, and a custom monogram that gives Nichols & Associates a stronger, more recognizable mark across digital and print materials.

For the website, the same visual language was carried into a clean, conversion-focused experience built around Shane’s core services, insights, and lead generation tools. The design balances a refined consulting feel with clear calls to action, helping visitors quickly understand what Nichols & Associates offers and where to begin.